Key Takeaways
1 min
Experience Platform Federated Audience Composition, an Add-On for customers of Real-Time CDP and/or Journey Optimizer, provides new pathways and expanded access to create audiences from enterprise data warehouses to power brand-initiated and in-the-moment experiences.
- Organizations, especially marketers, can access and consolidate federated and ingested data to build richer Audiences.
- Customers expect, and organizations need to deliver in-the-moment experiences.
- Customers expect, and organizations need to address data movement more holistically, keeping the customer's business priorities in mind and ensuring its future-proof.