Introduction to L223
Adobe Journey Optimizer B2B Edition is designed to help organizations orchestrate meaningful, data-driven engagement across complex buying groups. In today’s B2B landscape, where multiple stakeholders influence purchasing decisions, marketers must move beyond isolated campaigns and instead deliver coordinated, personalized experiences that reflect both account-level and individual-level intent. This hands-on lab is built to immerse you in that approach, combining practical exercises with AI-powered capabilities to demonstrate how modern B2B journey orchestration works in real time.
Throughout this lab, you will gain experience building both account journeys and person journeys, learning how to align engagement strategies across an entire buying group while still tailoring interactions to individual roles and behaviors. You will also explore how AI agents can accelerate key workflows, including audience creation and journey design, enabling faster time-to-value and more adaptive campaign execution.
In addition, the lab emphasizes the importance of continuous insight and optimization. You will learn how to quickly analyze account activity, interpret engagement signals, and assess buying group completeness. By evaluating intent and solution interest, you’ll be able to identify gaps, prioritize outreach, and refine your strategies to better support progression through the buying cycle.
By the end of this lab, you will have a practical understanding of how to leverage Adobe Journey Optimizer B2B Edition to create coordinated, insight-driven experiences that drive deeper engagement and more effective account-based marketing outcomes.
AI is probabilistic, not deterministic.
Your prompt results may not be exactly like what appears in this workbook or the lab presenter's screen. AI agents don’t give identical outputs every time—think of them like smart strategists, not calculators. They factor in context (like prior inputs or data), interpret intent slightly differently, and generate responses probabilistically. Just like two marketers given the same brief, you may get variations in ideas, emphasis, and execution.