POCLite Deliverables

7 min

You can find the data that was generated for Usecase 1 and Usecase 2. Use this information to get a new environment created with the same use cases. Just need to give your data and source it according to your glossary.

Scope Document

Viking - AJO CO - Demo Scope.pdf

Scope and Agreement Session Review

https://player.vimeo.com/video/1127971376

Use Case 1: River Cruise Book & Do Program

Technical Implementation:

Recipients Dataset: 200 unique customer profiles with demographics, preferences, and customer tier

Bookings Dataset: 402 bookings with departure dates, destinations, and booking status-

Source: Snowflake

Data Schema Highlights (See - Scope Document):

Recipients: (Primary Key)- emailAddress- firstName, lastName- customerSegment (Classic, Silver, Gold, Platinum)- destinationPreference- launchCode

Bookings (Related Entity)- bookingId (Primary Key)- emailAddress (Foreign Key)- departureDate- destination- bookingStatus- tripType

Relationship: 1:many (customer → bookings)

AEP Profile Email Address Namespace

Personalization Strategy:

Dynamic content based on destination, departure date, and customer segment

Campaign Timing: 45-90 days before departure for optimal conversion

Sample Campaign Flow:

Identify customers with bookings departing in 60-90 days

Filter for customers who haven't purchased premium add-ons

Personalize email based on destination and customer tier

Track engagement and conversions

Use Case 2: Survey Series

Data Schema Highlights (See scope document):

Recipients: (Primary Key)- customerId

Technical Implementation:

Recipients Dataset: 200 unique customer profiles

Source: Snowflake

DDL Files

uc1_schema.ddl

uc2_schema.ddl

Raw Data

Usecase1:

UC1_Recipients.csv

UC1_Bookings.csv

Usecase2:

UC2_Recipients.csv

POCLite Deliverables

Scope Document

Scope and Agreement Session Review

Use Case Technical Implementation Highlights

DDL Files

Raw Data