Plan Comparison
Plan Comparison
Mix Modeler allows you to build an AI recommended plan or to edit channels to explore ROI. In the previous exercise, we let AI dictate channel spend. However, we might know we will have dedicated spend in some areas and so we want to compare the plans to optimize spend. Developing multiple budget plans allows you to compare their impact to make optimal decisions for your business.
Mix Modeler allows you to build an AI recommended plan or to edit channels to explore ROI. In the previous exercise, we let AI dictate channel spend. However, we might know we will have dedicated spend in some areas and so we want to compare the plans to optimize spend. Developing multiple budget plans allows you to compare their impact to make optimal decisions for your business.
Plan Comparison Exercise
- Navigate to Plans and click on Compare plans.
- For the first plan select Revenue MMM+MTA FY24 (10% increase) Optimized.
- For the first plan select Revenue MMM+MTA FY24 (Flat Spend) Optimized.
Congratulations! You have completed creating the plan comparison exercise.