Workshop Content
5 min
Executive Summary
The Adobe Technical Validation Team delivered a Adobe Mix Modeler Hands-on Lab on 2/13/26. The audience consisted of individuals from IT, marketing and data teams who participated in the HOL with presentations and exercises about data ingestion, schemas, datasets, harmonized data, creating a model, and creating a Plan.
Agenda
- Data Schemas
- Datasets
- Data Sources
- Data Ingestion
- Harmonized Data
- Fields
- Dataset Rules
- Marketing Touchpoints
- Conversions
- Measurement
- Overview Dashboard
- Create a Model
- Create a Plan
- Plan Comparison
- Performance to Plan
Presentations
Recording
Follow Ups
What is the use case for the spend share for data that we are bringing in?
For Spend share in a mode;:
- Spend share will use historical marketing investment ratios to inform the model when marketing data is sparse, if you have activated Allow spend share. This setting is recommended, especially in the following scenarios:
- A channel doesn’t have enough observations (for example, low frequency of spend, impressions or clicks).
- You are modeling spiky but regular, and potentially high-spend media (like TV for some brands), where data may be sparse.