1.3 Create an audience segment in AEP UI
In this exercise, you'll create an audience segment by making use of Adobe Experience Platform's Segment Builder.
Go to Adobe Experience Platform. After logging in, you'll land on the homepage of Adobe Experience Platform.
Before you continue, check that the sandbox you are in is named ANZ Bootcamp (VA7).
In the menu on the left hand side, go to Audiences, which can be found under the "Customer" section. On this page, you can see an overview of all existing audiences.You may need to select the Browse tab in top left corner if you are not already there. Click on the + Create audience button in the top right corner.
Select Build rule option in the popup and click Create.
Once you're in the new segment builder interface, you will notice the Attributes menu option and the XDM Individual Profile reference in the top left.
Since XDM is the language that powers the experience business, XDM is also the foundation for the segment builder. All data that is ingested in Platform should be mapped against XDM, and as such, all data becomes part of the same data model regardless of where that data comes from. This gives you a big advantage when building segments, as from this one segment builder UI, you can combine data from any origin in the same workflow. Audience segments built within Segment Builder can be sent to solutions like Adobe Target, Adobe Campaign and external systems for activation. Also, these segments are available to use in both interfaces - in Adobe Experience Platform for RT-CDP use cases and also in Adobe Journey Optimizer.
You now need to create a segment of all customers that have viewed the product Real-Time CDP.
To build out this segment, you need to add an Experience Event. You can find all Experience Events by clicking on the Events icon in the Fields menu bar.
Next, you'll see the top-level, XDM ExperienceEvents node. Click on XDM ExperienceEvent.
Go to Product List Items.
Select Name and drag and drop the Name object from the left menu onto the segment builder canvas into the Events section. You'll then see this:
The comparison parameter should be equals and for the input field type 'Real-time CDP'.
Every time you add an element to the segment builder, you can click the Refresh Estimate button to get a new estimate of the population in your segment.
Let's give your segment a name. As a naming convention, use:
- yourLastName - Interest in Real-Time CDP
Finally, as the Evaluation Method, select Edge from the dropdown or click the browse folder to the right of it to make the selection.
Then, click the Save and Close button to save your segment.
You'll be taken back to the segment overview page now, where you'll see a sample preview of customer profiles that qualify for your segment.
You can now continue to the next exercise and send your audience segment to Facebook.
Exercise complete checklist
Interest in Real-Time CDP segment has been created, named and saved