Audiences - Cart Abandoners
As part of this section we will create an event based audience of customers who:
- Visited the Luma Site and added some products to their cart but did not purchase
- Click on Audiences in the left navigation panel.
- In the top right corner of the screen, click Create Audience.
3. Select Build Rule.
4. Click Create.
5. Explore the segmentation canvas. This canvas allows marketers to build audiences from ALL existing attributes and events available on the real-time customer profile.
6. Name your segment - Cart Abandoners Basic - (your initials)
7. Since this is an Event-based audience, click on Events in the left tab on the canvas. This selection will expose all event based data points that have been onboarded.
8. Search for the term "Cart" to locate the Add to Cart event.
9. Drag the Product List Adds event type to the main canvas.
11. Search for "Page Views" to locate the web page view event.
12. Drag it to the right of the existing Product List Adds event on the canvas.
12. Click on the Page View event box.
13. Search for Page
14. Click on the Web page details directory.
13. Drag the Name data point to the Add event field box under Event Rules.
14. Change the logical operator to does not contain.
15. Type and enter order-confirmation as the page name value.
15. Set lookback window to Last 24 hours.
16. Set evaluation method to Streaming.
17. Review logic is as desired. We have created a condition which looks at customers who have added products to their cart and then have not hit the order confirmation page, thereby making them cart abandoners.
18. Click Save and Close.