Overview and Background
Executive Summary
As part of an opportunity at JPMC, the Technical Validation (TV) Team was asked to create a white-labeled (the ficticious Secur Financial brand) demo environment of the solution to be used for future demos to financial services prospects. The result of that was the FSI Advanced V2 environment detailed in this dosument.
This is an all of TV Team approach including assistance from our Sales Velocity Team on Demo System Next and product provisioning. In this first release the solution addresses the a website application form abandonment scenario and the supporting actions taken from formulating the campaign creative strategy using Adobe Workfront to the ultimate activation of the assets in Adobe Journey Optimizer.
We on the TV Team intend this to be a collaborative environment where we can help eachother solve the custom demo needs of your team. Team members should feel free to email their contacts on the TV team with ideas and questions about the solution. In future months we'll be adding more to the solution, and feedback is definitely requested.
The Connected Experience
The four pillars of the Adobe connected experience.
Here are the major focus and flow of the experience.
As part of the first stage of this deployment which includes the initial training and handoff of the environment, we will only be including selected portions of steps 2, 3 and 4.
Adobe Products Available
Experience Manager CS
Content Hub
Workfront
Workfront Fusion*
Experience Platform
Data Collection
Journey Optimizer
Customer Journey Analytics
GenStudio PeM
*Workfront Fusion not a feature that we demo, but it does powers many of the custom integrations in the solution.
Content Activation Integration
About Content Activation at Scale
The Content Supply Chain (CSC) Portfolio of products at Adobe focus on addressing common business problems such as improving collaboration, automating content creation at scale, and ensuring governance. It aims to accelerate content velocity, enhance production-to-delivery processes, empower teams to create brand-approved content, and streamline workflows for faster activation of content and experiences.
The Adobe Technical Validation Team (TV) has created an integration framework to support the CSC that automates activatation of assets in AJO.
How It Works
Where possible, the TV Team has leveraged out-of-box configurations to create the experience. In the case of the automated offer creation, we leveraged Workfront Fusion to listen to the Creative request and create the offers in AJO, and in some case AEM as well.
What's Next?
In the upcoming quarter, we'll be adding to the solution to include some of our more popular solutions from our previous Custom Demos and Hands On Labs. We'll send out details in October 2025.