Objectives
3 min
Description
In this last part of the user journey see how the WKND team can quickly use AI to reference the brand guidelines for all generated content with embedded brand-check and approval workflows. The team can utilize AI to quickly perform edits at the field level of each generated variation and then include other members of the team to offer feedback and give approvals for activating the finalized content.
Key Takeaways
- Protect your brand equity while scaling campaign content creation with the help of AI-powered tools and workflows
- Adobe AI technology inspects and assigns a brand score to every piece of marketer-generated content
- Before content is published to your campaign, multiple teams can review and approve to help evaluate brand and legal compliance
Terminology
- Preheader - Acts as a secondary subject line in an email, enhancing the main subject line
- Header - Top section of the email that the recipient sees when opening the email
- Body - The main content area where the primary message is conveyed
- Call-To-Action - Encourages the recipient to take a specific action such as clicking a link or making a purchase
- Brand Voice - A distinct personality curated to communicate with its target audience across mediums
- Headline - First content the recipient sees