Duration: 30 minutes

This segment demonstrates the end-to-end creation workflow for on-brand performance marketing content, from template design in Adobe Express through AI-powered variant generation in GenStudio for Performance Marketing. You will first experience how creative teams build locked templates with brand kit guardrails in Express, then follow the marketer's path: selecting that Express template in GenStudio, configuring brand parameters, generating on-brand Meta ad variants with generative AI, and validating brand compliance with automated content checks. This mirrors the practical workflow organizations deploy to connect creative design to performance marketing execution.

The performance marketing creation workflow begins in Adobe Express, where creative teams build the templates that performance marketers will use to generate ad content at scale. This is a deliberate design decision: the creative team controls the visual foundation (locked layouts, brand colors, logo placement, typography) while the marketer controls the messaging, imagery selection, and variant generation.

In Express, designers create templates with locked and editable layers, apply brand kit restrictions for colors and fonts, and optionally name layers using field conventions (such as {{headline}}, {{body}}, {{cta}}) that map to GenStudio's generation fields. The finished template is shared with the organization and becomes available in GenStudio's Create workspace under "From Express templates." When a performance marketer selects this template in GenStudio, they configure brand, product, and persona parameters, add approved assets from AEM Content Hub, write a descriptive prompt, and generate multiple on-brand variants on the Canvas. The template's locked structure is preserved across all generated variants, ensuring that brand integrity scales with volume.

This workflow separates two concerns that traditionally create bottlenecks: brand design (owned by the creative team, done once) and ad execution (owned by the performance marketer, done continuously). The result is a system where creative teams invest their time in high-value template design while marketers self-serve on variant production at the pace their campaigns demand.

Value for Your Organization: