Environment Walk-through
3 min
Description
Campaign content consists of approved assets and experiences.
Once a GenStudio for Performance Marketing asset or experience has been approved, it can be included in multiple Campaigns. You can add content to a Campaign by adding a Campaign label to an approved asset while:
- Saving an approved asset to Content
- Uploading or importing a file
- Saving an asset during content creation
Details
As a marketer, you will begin by reviewing details of the Sevoi's Escape Beyond Ordinary campaign.
- Scroll through to see details about this campaign in the Overview tab
- Click on the Content tab to see the approved sets available for this campaign
- Click the back arrow to exit the campaign details
- Click on the Calendar view for another way to review campaigns
- Scroll through to see details about the Brand in the Brands, Personas, and Products tab
Having the information at hand for a campaign is a great starting point, but now you will use performance metrics from prior launches to inform the experiences you will create. In this next section, you will use the Insights tools of GenStudio for Performance Marketing to improve the performance of your campaign with content analytics.