Use case 2 : Medicare Enrolled Offers Journey
Medicare Enrolled Offers Journey
When a customer visiting the website enrolls for Medicare Plan, it gets updated to the customer profile. We can use this behavioural information to create an audience for such customers/visitors and rollout email/sms/push communication to those customers.
We can also add other services or offers from Apollo Hospitals to upsell/cross sell depending on the user profile.
What do we need to create for this use case?
- An audience That contains all customers who have subscribed to our newsletter.
- A set of offers To recommend the suitable services/offers to customers.
- A set of email messages To send to these customers.
- A journey To send the email message to these customers.