Welcome
Welcome to the Adobe Journey Optimizer (AJO) Hands on Lab! We have carefully curated some exercises to introduce you to the platform, address your questions and highlight it's ease-of-use and differentiators.
Demo Data
The HOL environment is a shared test environment with fictitional, generated dummy data for demonstration purposes only. We have tried to make it representative of real-world use cases but it may not be 100% due to the way we randomly generate the data.
Exercises
There are 2 core exercises you will complete.
Exercise | Description |
|---|---|
Understand how your customer data is brought together and how you can build valuable audiences ready for omnichannel activation. | |
Learn how to build omnichannel customer journeys to drive business objectives. Leverage Generative AI to achieve faster go-to-market and scale your content and campaigns. |