High Credit Score Abandoners
3 min
As part of this section we will create a high value subset audience who have good credit and abandoned their loan applications:
- Abandoned a loan application
AND
2. Have a Credit score value of > 700
- Click on Audiences in the left navigation panel.
- In the top right corner of the screen, click Create Audience.
- Select Build Rule.
- Click Create.
- Name your segment - High Credit Score Abandoners - (your initials
- Since the first condition is the same as the previous segment, we will re-use the existing one to build our new segment.
- Select Audiences on the left pane within the segment UI.
- Expand Experience Platform to expose all currently existing audiences.
- Search for the Audience you created in the previous exercise. (you can search for your initials)
- Drag to the main central audience canvas.
- Note that it gets dragged into the Attributes section and not the Events section.
- Click on the expand icon to convert this view into rules. Click Convert
13. Now we have recreated the logic as in the previous segment without having to re-write it.
14. Now let's expand on this logic by including the credit score attribute.
15. Click on Attributes in the left segment pane.
16. Search for the term "Credit".
17. Drag and drop the Combined Credit Score data point into the Attributes section of the canvas.
18. Set Churn Score value to 700 using and the logical operator to greater than or equal to.
22. Set a lookback window.
24. Review logic is as desired.
25. Click Save and Close.