Extra Credit
1 min
Goal: Build an audience for a nurture campaign to be run on LinkedIn to target high intent, decision makers on retail accounts who are associated with one or more open opportunities for the AdCore Solution -
High-Intent, Decision Makers on Open Opportunities for AdCore on Retail Accounts
Such an audience would likely use attributes such as the below
- Hight Intent: Last Engagement Date in Last 1 Month
- Person Role = Decision Maker
- Open AdCore Opportunities: Closed Flag = False AND Opportunity Name contains AdCore
- Account Industry = Retail
Hints
- You are building a B2B Person based audience
- Last Engagement Date is an XDM Individual Profile Attribute
- Person Role is an attribute on the Opportunity Person Table
- Open/Adcore Opportunities should be sourced from the Opportunity Table
- Account Industry should be sourced from the Account table
Review High-Intent, Decision Makers on Open Opportunities for AdCore on Retail Accounts audience in your sandbox