Lab Use Case Story
1 min
Our lab use cases revolves around Bodea, develops B2B SaaS platforms designed to support critical business functions—enabling organizations to better engage customers, scale their workforce, and execute high-impact marketing campaigns
The Bodea product suite includes:
- AdCore, a powerful demand-side platform (DSP) that empowers marketers to run precision-targeted digital ad campaigns across channels, with transparent performance insights and AI-driven optimization.
- Engage360, a next -generation customer data platform that unifies data across silos and surfaces real-time insights to drive smarter sales
- TalentSync, an intelligent HR management system to streamline hiring
Through the course of the lab, we will review how Bodea uses the capabilities of Adobe's Real-Time Customer Data Platform B2B Edition to,
- Establish a scalable, governed data ingestion framework to onboard structured B2B data using RTCDP B2B's Experience Data Model and Governance capabilities
- Build account-based and person-based profiles by ingesting and stitching data from CRM (e.g., Salesforce), web analytics and other relevant platforms
- Create dynamic segments for specific product offerings such as their DSP - AdCore and activate them across LinkedIn, email and other applicable channels