Audiences - Luma Platinum Cart Abandoners
As part of this section we will create an audience of customers who are a part of the Platinum loyalty tier and abandoned the shopping the cart while logged in to the site
- Click on Audiences in the left navigation panel.
- In the top right corner of the screen, click Create Audience.
3. Select Build Rule.
4. Click Create.
5. Explore the segmentation canvas. This canvas allows marketers to build audiences from ALL existing attributes and events available on the real-time customer profile.
6. Name your audience - Luma Platinum Cart Abandoners - (your initials)
Before we begin, click the gear icon above the Fields Navigator and select "Show full XDM schema". In doing so, the audience builder will show all available data fields regardless of data availability.
Click on Events in the Fields navigator. This selection will expose all event based data points that have been onboarded.
8. Search for the term "View Name" to locate the Add to Cart event.
9. Drag the View Name event type into the canvas twice, ensuring the second event appears to the right of the first. To validate, follow the blue bar which appears while hovering the event in the canvas.
- Enter the value "Cart" in the first event container
- Enter the value "Checkout" in the second event container
10. Change the logic of the event rule in the second event container by clicking the Include drop-down. Select Exclude. In doing so, your audience will only qualify profiles that do not perform this subsequent behavior i.e. land on the checkout page.
In the Fields navigator, click Attributes. Search for Loyalty.
Click into the Loyalty fields folder. Drag and drop the tier field.
From the drop-down in the attributes container, select Platinum.
We have created a condition which looks at loyalty customers who have added products to their cart and then have not hit the checkout page, thereby making them cart abandoners.
18. Click Save and Close.