Welcome to the Hands-On-Lab for the Adobe Experience Platform, Adobe Journey Optimizer and Customer Journey Analytics.

This will be shared after the hands-on lab

Welcome to the Bootcamp Hands-On-Lab for the Adobe Experience Platform.

Introduction

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Access

Experience Makers Bootcamp

HOL Virgin Australia

Demo Website

Ingest data from Amazon S3

Ingest data from Adobe Campaign

Untitled

Visit the WKND Fly Website

Visualise Your Profile

Create audience of Club Members with Profile Attribute

Create an Audience for Frequent Flyers with Profile Event

Create a Dynamic Audience for Abandoned Bookings

Send your Audience to Adobe Target for Personalization

Send your Audience to Adobe Campaign for Email Marketing

Lab 1: Adobe Experience Platform Fundamentals

Optional - Configuring an event

Creating the journey

Testing the journey

Booking Journey

Creating offers

Include offer in Email

Ancillary Offer

Lab 2: Adobe Journey Optimizer

Data Views

Attribution

CRM and Survey Data - Predict & Stop High Value Churn

Journey Analysis

AJO Analysis

Audience Publishing

Lab 3: Customer Journey Analytics

Introduction

Welcome

Presentation slides:

Agenda