We want to improve the customer experience and our revenue by proposing some ancillaries offers during booking process like cabin upgrde or extra baggage

We will first create offers, then include them in the previous booking journey

Testing the journey

Ancillary Offer

sacker-BUFY?token=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpZCI6ImFub255bW91c

emea_travel_bootcamp_website

eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpZCI6ImFub255bW91cyIsImVtYWlsIjoiYW5vbnltb3VzQGFkb2Jl

emea_carvelo_hol_website_token

https://dsn.adobe.com/p/carveloHOL?token=

emea_carvelo_hol_website

emea_travel_bootcamp_api_credentials

apac_travel_bootcamp_sandbox

apac_travel_bootcamp_org

emea_travel_bootcamp_cja_dataview

emea_travel_bootcamp_mobile_project

emea_travel_bootcamp_sandbox

emea_travel_bootcamp_organisation

bootcamp_sandbox

ANZ_Bootcamp_Website

Creating offers

Experience Makers Bootcamp

HOL Virgin Australia

Access

Demo Website

Introduction

Ingest data from Amazon S3

Ingest data from Adobe Campaign

Untitled

Visit the WKND Fly Website

Visualise Your Profile

Create audience of Club Members with Profile Attribute

Create an Audience for Frequent Flyers with Profile Event

Create a Dynamic Audience for Abandoned Bookings

Send your Audience to Adobe Target for Personalization

Send your Audience to Adobe Campaign for Email Marketing

Lab 1: Adobe Experience Platform Fundamentals

Optional - Configuring an event

Creating the journey

Booking Journey

Include offer in Email

Lab 2: Adobe Journey Optimizer

Data Views

Attribution

CRM and Survey Data - Predict & Stop High Value Churn

Journey Analysis

AJO Analysis

Audience Publishing

Lab 3: Customer Journey Analytics

Ancillary Offer

Offers