Campaigns and Experiments

6 min

This lab will walk through the steps to create a Campaign in Adobe Journey Optimizer.

NOTE: Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

Navigate to Campaigns
Click on “Create Campaign”
Under Properties, leave: Scheduled and click create
Provide a name: Loyalty Customers Campaign - {your initials}
Select Actions tab and click the button: "Add Action" and select "In-App"
Select In-App Message Configuration: "InAppMessaging"

Add Experiment (A/B Test)

In the same Actions Tab, scroll down...

Click the button "Create Experiment".
Add A Treatment
Click Auto Scale and click Create

Add Content

Scroll up the actions tab...

Click on Edit Content
Let's create our first in-App version by clicking on Content Template
Click on Apply Content Template
Select Content Template A (InApp)
Click Confirm.

Repeat the above steps but select your Treatment B > In-App Message and select Content Template B (InApp). The idea is to give 2 versions for our experiment. Once done, click on Audience Tab to select our target population.

Select your Audience

Create Schedule

Click Review to activate once you reach this point. This concludes the lab.