Customer Journey Analytics (CJA) is a person-based, non-technical analytics tool which may be joined with Adobe Journey Optimizer (AJO) data. The integration between CJA and AJO automatically generates dimensions and metrics such as Journey, Message, Sends, Clicks, Opens, Bounces etc. CJA person-event stitching can then join these fields with downstream value events such as Money Sends, Account Funding Events, or any other essential customer behavior. CJA also adds behavioral dimensions to the mix including web, CRM, and call-center components.

Panels are groups of tables and visualizations that share a date range and Data View (collection of components with specific settings)

Guided Analysis are pre-built analysis that are common across sophisticated client settings.

Visualizations quickly enable visualizations such as flow and funnel analysis.

Components include the dimensions and metrics specific to a client business situation such as page type, device type, sessions, people, conversions, etc.