Audiences
1 min
As part of this section we will create two Audiences in Adobe Experience Platform:
- Credit Card Abandoners:
This is an Event data based segment. It will include customers who;
- Started a credit card applicaiton but have not completed to the submit page.
2. High Value Abandoners:
This segment will expand on our first segment and add additional profile attributes. It will include customers who;
- Visited the Luma Site and added some products to their cart but did not purchase
- Have a creditCardUpgragePrediction = 1
- Also set creditClassification value to Very Good or Execellent