High Value Abandoners
Add Profile Attributes to Event Audiences
As part of this section we will create a high value audience of customers who are credit card application abandoners because of the following characteristics:
- Click on Audiences in the left navigation panel.
- In the top right corner of the screen, click Create Audience.
- Select Build Rule.
- Click Create.
- Name your segment - High Value Credit Card Abandoners (your initials)
- Since the first two conditions are the same as the previous segment, we will re-use the existing one to build our new segment.
- Select Audiences on the left pane within the segment UI.
- Expand Experience Platform to expose all currently existing audiences.
- Search for the Audience you created in the previous exercise. (you can search for your initials)
- Drag to the main central audience canvas.
- Note that it gets dragged into the Attributes section and not the Events section.
- Click on the expand icon to convert this view into rules. Click Convert
13. Now we have recreated the logic as in the previous segment without having to re-write it.
14. Now let's expand on this logic by including additional attributes.
15. Click on Attributes in the left segment pane.
16. Search for the term "creditCardUpgragePrediction".
17. Drag and drop the on to the canvas set creditCardUpgragePrediction = 1.
18. Drag and drop "creditClassification" below to creditCardUpgragePrediction then form an AND relation.
19. Set creditClassification value to Very Good or Execellent.
20. Set lookback window to Last 7 days.
21. Set Evaluation method to Batch.
22. Review logic is as desired.
23. Ensure the Name value is filled in and Click Publish.