Audiences
1 min
As part of this section we will create two Audiences in Adobe Experience Platform:
- Basic Form Abandoners:
This is an Event data based segment. It will include customers who;
- Visited the we.Healthcare Site and started filling out an application form but did not finish
2. High Propensity to Purchase Individual Policy Form Abandoners:
This segment will expand on our first segment and add additional profile attributes. It will include customers who;
- Visited the we.Healthcare Site and started filling out an application form but did not finish
- Have an Account Type of "Individual"
- Have a Propensity for New Policy value of > 0.7