Creating the journey

In this exercise, you'll be creating and testing a journey using all the components you've created in the previous exercises.

Journey overview

To get an overview of all journeys in Adobe Journey Optimizer:

In the menu on the left side, under Journey Management, click on Journeys. You will see a overview with all existing journeys.

Creating a journey

We'll be creating a journey that will send an email confirmation to customers when they book a flight. If the customer is not a loyalty program member, we want to incentivise them to sign up.

Click on Create Journey. You'll be taken to the Journey canvas with the journey properties opened.

Set the name to [your name] - Booking Journey.
For the other properties we'll keep the default values.
Your screen should look like the image below. Click Save to save and close the properties.

You're now in the journey canvas. This is where you'll be creating your journey's logic. In the left menu you have activities. There's three types of activities:

Events are the triggers that can start or continue your journey.

Orchestration is the logic of your journey. It looks at conditions, audiences, but can also be used to make your workflow wait or end.

Actions are the results of your journey. This can be messages, profiles updates or API calls.

Event trigger

We're starting our workflow of with an event trigger. From the events tab, choose the flightBooking event and drag it onto the canvas.
There's nothing further we need to configure for this. Click Save to close the menu.

Condition - Is a loyalty member?

When the customer books a flight, the first thing we want to check is if the customer is part of the loyalty program.

From the orchestration tab, choose Condition and drag it onto the empty circle on the canvas.
Click on the activity to open the detailed view.
1. Set the label to Is a loyalty member?.
2. Click on Path1 and change the label to Yes.
3. Click on the Expression text field to open a window.
  1. On the left side, open Audiences. Scroll down till you find the audience you created called WKND Fly - WKND Fly Club Program Members and drag it to the right side.
  2. By default the statement should be on true, if not click the toggle. Checks if the title reads WKND Fly - WKND Fly Club Program Members audience membership is true and click Ok.
  3. Click Ok to save the conditions.
4. Check Show path for other cases than one(s) above and set the label to No.
5. Your screen should look like the image below. Click Save.

In our journey we want to focus on customers that are not loyalty program members. Rearrange the paths so that the No-path is on top.

Email #1 - Booking confirmation (non-loyalty)

In the next steps you will be building the email for your journey. You'll pick a fully completed template of the basic email so that you don't have to build anything at all.

Building the email

From the actions tab, choose Email and drag it onto the empty circle at the No-path.
Click on the activity to open the detailed view.
1. Set the label to Booking confirmation (non-loyalty).
2. Set the category to Transactional.
3. Set the email surface to transactionalMessages.
4. Click on Edit content to start designing your email.
  1. Click on to create a subject line. Set it to FIRSTNAME, Your flight booking is confirmed!
  2. Remove the text FIRSTNAME and search for first name in the profile attributes.
  3. Find the field First name (... attributes > person > Full name) and click on the icon to add it to your subject line. It should now be{{profile.person.name.firstName}}, Your flight booking is confirmed!
  4. Click Save.
5. Click on Edit email body. Under Saved templates, choose WKND Fly - Booking email. It will show you a preview of the template. Click on Use this template.
The email designer will now open. It should look like the image below. Click Save in the top right. Navigate out of the Email designer by clicking the arrow on the top left of your screen. Then navigate out of the email overview by clicking on the arrow on the top left.

You will be taken back to the journey canvas.

Email #2 - Booking confirmation (loyalty)

Select the activity Email - Booking confirmation (non-loyalty). Copy and paste this by clicking the icon in the details panel or by using CTRL+C (or CMD+C on Mac devices. Then press CTRL+V (or CMD+V on Mac devices).
Drag the newly created object at the Yes-path.
Unselect your selection and select only the Email-activity. Drag this on top of the empty circle to connect it.
Click on the Email-activity to open the detailed view.
1. Set the label to Booking confirmation (loyalty).
2. Click on Edit content to start make some adjustments to the email content.
Click on Edit email body. This will open the email designer.
Change the Text component above the button to: We look forward to welcoming you on board! Did you know that you can upgrade your flight using your WKND club loyalty points?
Change the button label to Upgrade using your WKND Club points.
In the double block below the button, select the image of the left block.
In the right menu, go to Settings and click Select an asset to change the image. This will open the Assets Essentials interface. Navigate to Demo Brands > WKND Fly and select the image travel-requirements.jpeg and click Select in the top right.
Change the block's header to: Come prepared
Change the block's content to: We've put together a checklist of required travel documents. Make sure to check it out before you leave for your trip.
Your screen should look like the image below.
Click Save in the top right.
Navigate out of the Email designer by clicking the arrow on the top left of your screen. Then navigate out of the email overview by clicking on the arrow on the top left. You will be taken back to the journey canvas.

Audience Qualification

Next, we want to check if the customer signed up for our WKND Club loyalty program. If not, we want to send them another email offering them bonus points if they sign up.

We're going to check if the customer enters our WKND Fly Club Program Members audience, because this would indicate they signed up. From the events tab, choose Audience Qualification and drag it onto the canvas behind the Email -Booking confirmation (non-loyalty).
Click on the activity to open the detailed view.
1. Set the label to WKND Club member.
2. Click on the text field Audience and select the audience [your name] - WKND Fly Club Program Members
3. Set the behavior to Enter. This means it will only trigger as soon as the customer qualifies for the audience.
4. Check Define the event timeout and set it to wait for 3 Days.
5. Make sure Set a timeout path is checked.
6. Your screen should look like the image below. Click Save.

In our journey we want to focus on the customer that are still not loyalty program members. Rearrange the paths so that the timeout-path is on top.

Email #3 - Loyalty Program Offer

From the actions tab, choose Email and drag it onto the empty circle at the Timeout-path.
Click on the activity to open the detailed view.
1. Set the label to Loyalty Program Offer.
2. Set the category to Marketing.
3. Set the email surface to marketingMessages.
4. Click on Edit content to start designing your email.
  1. Click on to create a subject line. Set it to FIRSTNAME, Join WKND Club today!
  2. Remove the text FIRSTNAME and search for first name in the profile attributes.
  3. Find the field First name (... attributes > person > Full name) and click on the icon to add it to your subject line. It should now be {{profile.person.name.firstName}}, Join WKND Club today!
  4. Click Save.
5. Click on Edit email body. Under Saved templates, choose WKND Fly - Default Template. It will show you a preview of the template. Click on Use this template.
The email designer will now open. It should look like this:

Don't feel like building the email? You can choose the WKND Fly - Loyalty offer email to get the completed email.

In the left menu you have components.

Structure components are the building blocks of your email, they will determine the layout of your email.

Content components are the different forms of content that you can place inside your structure components, like text, buttons and images.

Let's put in a header image first. Click on Browse in the header component of the email template. This will open the Assets Essentials interface. Navigate to Demo Brands > WKND Fly and select the image wknd-club.png and click Select in the top right.
Click the Header component and change the text to: Join WKND Club today and get 500 bonus miles as a welcome gift!
Click the Body component and change the text to: With WKND Club you can earn Club points from your flights and redeem them on future flights, upgrades, rewards and more!
If you join today, you'll receive 500 bonus miles as a gift! That's enough points to be able to upgrade your flight class!
Select the Button component and change the button label to: Join WKND Club.
Your screen should look like the image below. Click Save in the top right. Navigate out of the Email designer by clicking the arrow on the top left of your screen. Then navigate out of the email overview by clicking on the arrow on the top left. You will be taken back to the journey canvas.

You have now successfully created the booking journey using the Adobe Journey Optimizer. Next, we are going to test our journey using Test Mode.