Lab 3: Customer Journey Analytics
Good to know: This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access we think you can still learn a lot by reading through this very detailed content.
In this module, you will get hands-on experience with the Customer Journey Analytics application service.
Learning Objectives
- Become familiar with the Customer Journey Analytics UI
- Bring Adobe Experience Platform data sets into Customer Journey Analytics
- Understand the Person ID and data stitching in Customer Journey Analytics
- Understand the concepts of a data connection and a data view
- Use Analysis Workspace with Adobe Experience Platform data sets
Prerequisites
- Some familiarity with Analysis Workspace is preferred, but not required
- Access to Customer Journey Analytics Application Service
Architecture overview
Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
