Build an Email Program

2 min

Navigate to Marketing Activities
Right click on your student folder, select New Program
Click Create after the following fields have been filled out:
- Campaign Folder: Your Attendee Folder Name
- Name: Save The Date – Attendee ##
- Program Type: Email Channel
- Email Send Program Owner: Leave alone
- Program Owner-MK: Leave alone
- Description: Leave blank
From the Control Panel for your program, click on Edit Smart List:
From the filter on the right, select "Member of List". In the open box, find your List that you created and add it:
Return to the Program Control Panel. Notice now your Audience has a check mark:

From the Control Panel, click on New Email
Choose the "Email (New Email Designer)" when prompted:
In the Name, type Save the Date - Your Name. In the Subject Line, type "Save the Date Event".
On the next screen, click on the "Edit Email Content" button:
On the next scren, click on "Design from Scratch":
On the left menu, notice the Structure and Contents for designing your email:
Drag the 1:1 Column onto the canvas 8 times. Your canvas should look like this now:
Now let's move to the Contents Section. Drag the "Image" content object to your first coponent block:
Click on Marketo Engage Assets to open the available assets. Choose the AIG Logo to add to your email. Use the Styles tab to resize the logo:
Add a Divider in the next component box.
Add a Text Content Object in the next component box. For the text we used the following: "We are an industry-leading, global general insurance organization at the forefront of originating risk solutions." Adjust the font to size 25 and center the alignment.
Add another Divider afte your text. Your canvas should look like the following:
For the next components, you can choose from the options on the left. We used an image, a divider, text and a button to create the following:
Once you are finished with your design, click SAVE in the top right corner to save your email:
End of Lab