Extra Credit

1 min

Goal: Build an audience for a nurture campaign to be run on LinkedIn to target high intent, decision makers on retail accounts who are associated with one or more open opportunities for the AdCore Solution -

High-Intent, Decision Makers on Open Opportunities for AdCore on Retail Accounts

Such an audience would likely use attributes such as the below

Hight Intent: Last Engagement Date in Last 1 Month
Person Role = Decision Maker
Open AdCore Opportunities: Closed Flag = False AND Opportunity Name contains AdCore
Account Industry = Retail

Hints

You are building a B2B Person based audience
Last Engagement Date is an XDM Individual Profile Attribute
Person Role is an attribute on the Opportunity Person Table
Open/Adcore Opportunities should be sourced from the Opportunity Table
Account Industry should be sourced from the Account table

Review High-Intent, Decision Makers on Open Opportunities for AdCore on Retail Accounts audience in your sandbox