Event Program - Basic

5 min

Create Event Program

Navigate to Marketing Activities

2. Go to your respective folder under Hands-on Lab Attendee

Right-click and select New Program

3. Name the new program “Event Program Basic - ##” (Note: replace ## with your attendee number e.g. “01”), Program type as Event and click Create after the following fields have been filled out:

Campaign Folder: Attendee - ##

Folder Name: Event Program Basic -##

Program Type: Event

Channel: Webinar

Program Owner: Patrick

Program Owner: Patrick

Description: Leave blank

Select the Event Program Basic - ## you just created in your folder. Select New, then New Local Asset

Select Landing Page, Click Create after the following fields have been filled out:

Program: Event Program Basic - ##

Name: Event Program Basic Landing Page - ##

Page URL: This value will auto-populate

Description: Leave blank

Template: Event Program Landing Page

Double-click on the Form Element, select the Email Unsubscribe Form, and click Insert

Select Landing Page Action then Approve and Close

Create Nested Smart Campaign

Select Event Program Basic in your folder. Select New, select New Smart Campaign

Click Create after the following fields have been filled out:

Program: Event Program Basic - ##

Name: Event Program Basic Smart Campaign - ##

Description: Leave blank

Select the smart campaign you just created in your folder, click Smart List tab

Type form in the search filter and drag out the Fills Out Form filter with the following criteria:

Form Name is Email Unsubscribe Form

Select the Flow tab. Type Change Program Status in the search bar and drag out the Change Program Status filter with the following criteria:

Program: Event Program Basic - ##

New Status: Webinar > Registered

Select the Schedule tab, click the Activate button