Events and engagement programs
Overview:
The "Events & Engagement Programs" module in the Marketo Hands-On Lab is a comprehensive guide designed to equip users with the knowledge and skills needed to effectively create and manage event and engagement programs in Marketo. This module is ideal for those who are involved in event marketing, engagement strategies, or anyone looking to deepen their understanding of these critical aspects of Marketo.
What You Will Learn:
- Creating Engagement Programs: Delve into the process of setting up engagement programs like newsletters. Learn about content curation, scheduling, and audience segmentation.
- Advanced Engagement Program Tactics: Explore additional streams in engagement programs. Understand how to diversify content, target different audience segments, and measure engagement effectiveness.
- Building Event Programs: Gain insights into organizing and executing basic event programs. Learn about event setup, promotion strategies, and attendee management.
- Efficient Event Program Management: Discover the art of cloning event programs for efficient reuse. Understand when and how to replicate successful programs while maintaining program quality and relevance.
- Measuring Success and Analytics: Learn how to track the performance of your engagement and event programs. Understand key metrics, analytics tools, and strategies for continuous improvement.
Exercises:
- Exercise 1: Engagement Program – Newsletter
- Focus on creating an engaging newsletter program, including content creation, audience targeting, and scheduling.
- Exercise 2: Engagement Program – Additional Streams
- Learn to add and manage multiple streams in an engagement program, catering to varied content needs and audience segments.
- Exercise 3: Event Program – Basic
- Get hands-on experience in setting up a basic event program, covering aspects from initial setup to post-event analysis.
- Exercise 4: Event Program – Cloning
- Master the technique of cloning successful event programs for efficient replication and adaptation for future events.
Target Audience:
This module is tailored for marketing professionals, event organizers, and digital marketers who are looking to excel in event and engagement program management within Marketo.
Duration:
Estimated completion time of 60 minutes.
Getting Started:
Begin your exploration into Events & Engagement Programs by diving into the first exercise: Engagement Program – Newsletter. Here, you will find step-by-step instructions and practical tasks to build your proficiency in managing effective engagement and event programs in Marketo.