How customers discover your brand with AI Search

The objective of this workshop is to help you understand the impact AI is having for both customers and marketers/business practitioners. We've split it into 2 parts:

First we'll focus on your customer - how are they finding and interacting with your brand? And how can you be ready to meet them on emerging channels such as AI chat / LLMs.

With the rise of natural language interaction, how is your brand showing up in this new world?

At the end, time permitting, we'll show you a demo of how Adobe can help you transform static browsing into personalised, conversational experiences - guiding each customer from discovery to conversion in your brand’s voice.

Here you will first learn how Adobe brings together Data, Content and Journeys to deliver real-time customer experience at scale.

Then you'll get to use Adobe's AI Agents hands-on to build personalised customer experiences across 3 core areas:

We will leverage a fictitious brand called Frescopa for the lab. Frescopa sells coffee online through their e-commerce website as well as their own branded cafes. Frescopa use Adobe technology to ensure they can be the number 1 coffee choice for consumers.

A new competitor has recently launched and is looking to expand their operations. Frescopa must respond decisively leveraging real-time data, intelligent segmentation, and personalised experiences to retain market share and drive growth.