It is important for any business to convert anonymous visitors to know customers. Frescopa does this by offering membership. Frescope uses Adobe Brand Visibility to raise brand awareness and drive more people to their web site, but how can they make sure those anonymous visitors sign up?

You have been asked to re-target customers who start signup but do not complete signup. Hint: this could be part of the prompt you use 😉 This assumes they entered an email address and gave marketing consent before they abandoned the signup form.

How will you re-target these customers? What channel? What content will you use?

You can use AI to create the journey, the content, or both! You can also do everything manually. Have fun with it! At the end of the session we will ask if anyone wants to volunteer to share what they've created. There will be prizes for the most creative and fun journeys! 🏆🤩