Audience Enrichment
3 min
This section focuses on use case scenarios where you would want to use existing Adobe Experience Platform data (Audiences, Events) in conjunction with Federated Audience Compositions to build an enriched version of the audience for batch and in-the-moment activation workflows.
As part of this lab, we will look at the sample use cases below:
Enriching Adobe Experience Platform Audience with Federated Data
Activate the existing Adobe Experience Platform Audience to the Adobe Federated Audience Composition destination
Reconcile an Adobe Experience Platform Audience against your Federated database.
Audience Definition
- CitiSignal - Streaming Service Subscribers – Existing Adobe Experience Platform
- Customer that has given consent to receive email - Snowflake
Enriching a Federated Composition Audience with real-time web event data
Marketing to customers who are eligible for Fiber internet service plans and have recently viewed an internet plan page on the CitiSignal website
Audience Definition
- Known CitiSignal customers (mobile subscriptions but no Fiber Internet) - Snowflake
- Customer address where Fiber is available in the market (Fiber Eligible) - Snowflake
- Opted-in to Email - Snowflake
- Visited the internet plans page recently – Adobe Experience Platform