Welcome
Welcome to the Vietnam Airlines Adobe Journey Optimizer (AJO) and Adobe Target (AT) Hands on Lab! We have carefully curated some exercises to introduce you to the platform, address your questions and highlight it's ease-of-use and differentiators.
Demo Data
The HOL environment is a shared test environment with fictitional, generated dummy data for demonstration purposes only. We have tried to make it representative of real-world use cases but it may not be 100% due to the way we randomly generate the data.
Demo Features / License Note
The HOL environment generally has access to all Adobe solutions. Your own license will not have the same access. As such, you may see some menu options and features in this lab that are not in your production environment.
Exercises
There are 3 exercises to complete.
Exercise | Description |
|---|---|
Understand how your customer data is brought together and how you can build valuable audiences ready for omnichannel activation. | |
Learn how to build omnichannel customer journeys to drive business objectives. Leverage Generative AI to achieve faster go-to-market and scale your content and campaigns. | |
Learn how to optimize your content through experimentation and personalization. |