In this exercise you will:

We're going to build a journey to remind Pay Later customers to come back and pay for their booking. We will send a Push reminder 30 minutes after they book, and then again 3 hours later if they still haven't paid.

If they pay, they are immediately removed (or "exit") the journey.

Let's take a quick look through the menu options on the left hand side.

Journey Management is where you will find your Campaigns, Journeys and global Reporting. Campaigns are single channel bulk or recurring messages, while journeys are multi-step and multi-channel.

Use Case Playbooks provide a catalog of use cases to get you started faster.

Decisioning is where you'll find the next best offer catalog and strategies.

Content Management is where you'll manage all of your content, including your Asset Repository powered by Adobe Experience Manager Assets, re-usable multi-channel Content Templates, HTML and Expression Fragments, Landing pages and Translations for multi-lingual support. You'll also find your Brand guidelines here used to ensure all content is brand aligned (BETA feature).

Data Management, Connections and Customer is where you can access the same shared components as RT-CDP. The Unified Profile and Audience definitions are part of the core Adobe Experience Platform and are shared by both solutions which helps to reduce duplication and create consistent experiences across channels.

Administration is where you will find configuration items for journey triggers, custom actions, channels and business rules to control channel based frequency capping.

Navigate to Journey Management -> Journeys and click on Create Journey.

Give your journey a name such as <YOUR NAME> - Pay Later Reminder. The journey properties are also where you can set up the re-entrance criteria, re-entry wait period etc. But we will leave the default settings. Click Save.

Journeys can be triggered from individual events or when a customer enters or exits a segment. You can see the events that are configured as journey triggers in the left panel - this list is configurable and will depend on your implementation. As this is a test environment you will see a lot, but in your implementation you may see less.

We will be using event triggers throughout this journey. The events Airline_flightBooking and Airline_flightPayment have been pre-configured in a one-time set up. We did this so you don't have to set them up during this lab.

Drag-and-drop Airline_flightBooking into the panel as our entry event.

Next, drag-and-drop the Airline_flightPayment event to the end of the journey.

Check the box Define the event timeout and set the Wait to 30 Minutes.

Click on Actions in the left rail and drag-and-drop Push to the end of the bottom node.

Set the Label to 1st Push and change the Push configuration to push-dxdemoApp. Again, the Push Configuration is a one-time set up that we have already done for you for this lab.

Go back to Events and drag-and-drop Airline_flightPayment to after the Push action.

Once again, set Define the event timeout but this time to 3 hours and click Save.

Drag-and-drop another Push action to the end of the timeout node.

Give it a Label of 2nd Push and click Save.

Let's add an overall exit criteria to the journey. We want the journey to be over as soon as someone pays for their flight booking.

Click on the Profile icon on the right. Set the Label to Payment Recieved. Click the pencil icon to the right of Event.

Select Airline_flightPayment then click Save.

Click Save to close the Exit criteria panel.

Well done! Your journey is complete! It should look something like this:

Now all you have to do is add content. We will make this easy by using a Template for the first message and then using Generative AI to create the second message.

Click on 1st Push then Edit content.

This is the content editor. To make life easier, we will start with a template that has been pre-made for you. At the top right click Content template > Apply content template.

Select Airline Payment Reminder Push and click Confirm.

Notice the template contains a personalization field in the body (First Name). Also notice an image has been included. If you press the Expand view button under the phone you will see a preview of what the expanded message looks like (when someone taps and holds on iOS). There is also option to preview and customize the content for Android.

Click the < back arrow to return to the journey.

This time we'll make life even easier by using generative AI to completely make all our content. Click on 2nd Push then Edit content

Click on the AI Assistant icon on the right then enter a prompt such as Remind the customer to pay for their flight booking. Tick all the fields (Title + Message + Image) then click on Text settings.

Change the Communication strategy to Urgent, the Tone to Friendly and then click back.

Click ←back and from the content editor screen click Generate.

You will see several variations to choose from. Notice that each is given a Brand Alignment Score. We have uploaded some imaginary brand guidelines for VNA and the AI is checking how well this content meets the brand guidelines. Click on Preview next to the variation you like.

Click on Brand alignment then Writing style or Visual content, whichever is not 100%. Don't worry if your Brand Alignment Score isn't 100%. For this lab we intentionally don't want it at 100% so you can see how AI can help you scale your content.

The reason why the score was low is shown. This is taken directly from brand guidelines which we earlier uploaded as a PDF into AJO. You can find more details about AJO Brands here after the lab.

Go to AI Assistant and change the Repository to Demo APAC Assets Essentials prod. This tells AJO where to put the generated content. As you have AEM you will be able to select that in your production environment to centralize all your content there. Click Select at the top right.

Normally you wouldn't have to do this step in your production environment, but as we are running on a demo instance with several users there is some environment testing of different repositories here.

Back on the preview screen, you can once again click the Expand view button to see the full content. Also note there is a little expand icon on each image on the right that can be used to enlarge each image.

Click the < back arrow at the top right to go back to the journey.

Click Save and then the < back arrow and you're done!

You should see your journey in the list of journeys.

Note, we didn't Publish this journey but could have easily done so in the previous screen. It is also possible to set up maker/checker approval workflows in AJO. For more details see the AJO Test & Approve help section.

Congratulations! 🎉 You've successfully created a multi-step journey to encourage Pay Later customers to pay for their flight bookings! This is a great use case because it is directly tied to revenue!

You've used templates and AI Assistant to quickly generate variations without compromising on brand integrity.

The next and final section is Lab 3 - Adobe Target