Campaigns
In this section we are creating a campaign for abandoned cart customers in Adobe Journey Optimizer. The campaign will use the In-App channel.
NOTE: Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.
Navigate to Campaigns
Click on “Create Campaign”
Click on "In-App Message" under Actions and then choose the "DXDemoAppv2" from the message surface dropdown. Then click Create.
Provide a the tittle "High Value Cart Abandoner Campaign", description and category (Marketing/Transactional). Add your initials at the end of the name
Under Actions, click 'Edit Content'
Within the Message Designer, select "Modal" as the Message layout format
- Choose a button style and Media image from Asset Essentials.
Provide the Header and Body copy, add personalization as needed.
Add the button along with its label and interaction event.
Review and confirm your message design:
Under Audience, choose the audience you create before 'Cart Abandoner - High Value High Churn Risk - Initials' to use a previously defined segment. Select appropriate Trigger condition for displaying the message.
Define Start and End schedule for the Campaign
Click Review to Activate
Confirm your message design and then exit out of the designer.
Next, set up the Audience. Choose appropriate segment or rule. Choose ECID for Identity Namespace and select desired message Trigger option.
Then, set up the Campaign Schedule. Choose desired options for Start and End dates.
Finally click 'Review to Activate'.
After confirming all settings, click "Activate"
- End of lab.