Engagement Program - Newsletter

1 min

Navigate to Marketing Activities
Right-click on the folder named LAB - Engagement Program Newsletter, select New Program
Click Create after the following fields have been filled out:
- Campaign Folder: Attendee ## Folder
- Name: Engagement Program Newsletter
- Program Type: Engagement
- Channel: Nurture
- Program Owner: Patrick
- Program Owner-MK: Patrick
- Description: Leave blank
Click the gear and rename the stream to Newsletter
Add a new folder in the engagement program labeled Emails
Right-click on Dynamic Email and select Clone
In the Program Field, select the Engagement Program Newsletter Program
Click Create after the following fields have been filled out:
- Program: Engagement Program Newsletter
- Name: Newsletter Email 1
You will repeat this process so that you have cloned 4 emails to the Lab Engagement Program. Repeat for Emails 2-4;
After cloning emails add them to the Newsletter stream
Select the date at the top of the stream to set a cadence for the email sends
Activate the content by selecting the gear on the right corner of the stream