Objectives

2 min

Summary: Marketing and field teams often need to act quickly to meet campaign deadlines—but waiting on design resources or approvals can slow them down. With Adobe Express and GenStudio for Performance Marketing, teams can create content on their own using pre-approved templates and generative AI tools like Adobe Firefly. This self-service approach empowers marketers to produce high-impact content for digital channels (like social, email, and ads) while maintaining consistency with brand standards. Assets stored and governed in AEM Asset Content Hub ensure that every piece of content starts from the right source.

Example: A regional marketer in EMEA needs a localized social graphic for a product launch next week. Instead of submitting a request to the creative team, they log into GenStudio, select an approved campaign template, use Adobe Express to quickly update product messaging and imagery using Firefly, and publish the content—all without breaking brand guidelines or workflows.

Summary: AEM Asset Content Hub acts as a centralized, enterprise-grade content portal that makes it easy for distributed teams—whether internal or external—to find and reuse approved assets. The interface can be tailored to match business needs, including branding, metadata models, and search filters. Assets are enriched with smart tagging and version control, ensuring that what’s available is always up to date and optimized for use across web, social, email, and paid media. This helps marketing organizations scale their operations globally while ensuring governance and content integrity.

Example: A partner agency launching a retail campaign needs hero images, logo variations, and brand fonts. They access the AEM Asset Content Hub, where they find all assets in one place, tagged by region, product line, and usage rights. Because everything is up to date and automatically versioned, there’s no need for back-and-forth with the brand team.

Summary: When campaigns span multiple regions, personas, and product lines, the volume of content needed can become overwhelming. Whether it’s resizing creative for different ad platforms or swapping messaging to reflect local languages or segments, automation ensures content is personalized and performance-ready without requiring repetitive design work. This reduces production timelines and enables faster testing, learning, and optimization across all customer touch points.

Example: For a back-to-school campaign, the global marketing team defines four personas and six key channels. GenStudio automatically generates base creative and pushes variations to Adobe Express, where regional teams use Firefly to tailor copy and imagery. The result are dozens of localized ad variants delivered in days instead of weeks, all aligned to a single creative brief.

Filters - Used to refine and narrow down search results based on specific criteria

Collections - Provide a way to gather assets from different locations into a single, centralized view. This makes it easier to manage and access related assets without altering their original storage locations

Adobe Express - a versatile, cloud-based content creation tool designed to help users create stunning visuals quickly and easily

Firefly - A generative AI tool designed to enhance creativity and streamline content creation

Renditions - Refers to different versions of a digital asset that are optimized for various use cases and platforms

Repository - a central location where data, files, or digital assets are stored, managed, and maintained

Template - Adapt your HTML templates for GenStudio for Performance Marketing by using the Handlebars templating language

Personas - provide an authentic portrayal of your customer segments, encompassing their information, interests, pain points, preferences, and behavioral traits

Product - leverage a deep understanding of product specifications, advantages, and differentiating factors to generate impactful content

Brand Guidelines - inform the content creation process, along with user-defined prompts and Adobe generative AI technology, to craft impactful assets

Brand Manager - responsible for developing and maintaining a brand’s image, identity, and market position with access to manage brand guidelines in GenStudio for Performance Marketing

Impressions - A count of each time content loads within the channel, regardless of interaction or viewing

Clicks - Number of times users interact with a clickable element, such as a link or a call-to-action button, within the ad campaign

Click-Thru Rate (CTR) - Percentage (%) of impressions that resulted in campaign clicks within a channel