MassMutual Target Lab Recap
6 min
Session recordings
Session 1 (17 July 2025)
Session 2 (18 July 2025)
Topics & Use Cases Addressed
- Client-side vs. server-side Target implementation approach
- Address flicker management
- Basic AB test on MassMutual.com home page
- Update the eyebrow, title, hero image, CTA button
- Handling forms on the frontend vs the backend
- By using the Target VEC to insert an HTML offer of the form with the relevant form IDs/tags updated in the HTML
- Need to be managed in a React compatible way such as a server-side flag from Target to direct which version of a life insurance calculator to build out
- Could be managed client-side if React is configured to recognize updates to a configuration object on the page Target could update, or exposes a function Target modifications could call to inform React of changes it should make.
Additional documentation links
Here are some links to topics and items of interest from the lab:
- Send Target activity and experience information to another analtyics tool for reporting on your Target AB tests