Welcome

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emea_lab_retail_1_dataview

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emea_hol_sandbox

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SB21 - AEP Bootcamp - Cross-channel Data View

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Adobe Experience Platform

Tesco Mobile Hands-on Lab

TV EMEA - Tesco HOL Q12026

Website

Mobile App

Finding your profile

Creating an Audience

1. Identify the right customers

Creating a custom action

Configuring an event

Creating the journey

Testing the journey

2. Create the journey

Lab 1: Whoosh acquisition journey

Create lapsed purchaser Audience

[Optional] Customer AI Model

Define meal deal offers

Create the offer strategy

Start the Journey

What offer (Item) should we propose?

Send the personalised email

Personalise the App experience

Wait: Offer Expires in 5 days

Send a reminder Push Message

Adding an exit criteria

Untitled

Lab 2: Meal deal win back