Lab 2: Meal deal win back
3 min
Customer Problem
Tesco wants to re-engage customers who previously purchased a Meal Deal but have stopped buying them.
Business Goal
- Identifying lapsed Meal Deal purchasers
- Delivering a personalised offer
- Creating urgency through timed reminders
- Driving redemption across channels
Experience Overview (What will the customer experience?)
You will build a cross-channel win-back journey combining:
- Audience qualification
- Decisioning
- App personalisation
- Timed reminders via Push
The customer receives:
- A personalised meal deal offer email
- An in-app experience showing the offer
- A reminder if unused
- A final urgency notification before expiry
What You Will Build (Technical Outcomes)
By the end of this lab you will have configured:
Capability | Outcome |
|---|---|
Audience Qualification | Identify lapsed purchaser |
Decision | Select best meal deal offer |
Email Activation | Deliver personalised email with offer |
Code-Based Experience | Real-time offer display |
Wait & Evaluate | Time-based follow-ups |
Push Notifications | Reminder nudges |