Asset management
Introduction
Once an asset is approved in Workfront, it can be seamlessly transferred to Adobe Experience Manager (AEM) for use in various digital experiences. This integration ensures that only finalized, high-quality assets are published, maintaining consistency across channels. By automating the transfer process, teams can reduce manual effort, prevent versioning issues, and ensure that the latest approved assets are readily available for content creation and delivery.
View Asset in AEM Assets
- Open AEM Assets. This should show AEM Assets with Bootcamp folder open on the Folder navigation menu.
Metadata and renditions in AEM Assets
When transferring approved assets from Workfront to Adobe Experience Manager (AEM), ensuring that key metadata is mapped correctly is essential for efficient asset management and accurate searchability. Metadata such as asset title, description, tags, and usage rights can be automatically mapped from Workfront to AEM, enabling better organization and faster retrieval.
In addition to metadata, AEM supports various renditions to optimize asset delivery across different platforms and devices:
- Static Renditions – Predefined, fixed-size versions of the asset for consistent display.
- Dynamic Renditions – On-demand resizing or reformatting of assets based on delivery requirements.
- Smart Crop Renditions – AI-powered cropping that automatically adjusts the focal point to highlight the most important part of the asset, ensuring optimal presentation across different screen sizes.
By mapping metadata and utilizing renditions, teams can streamline content management, enhance content delivery, and improve the overall customer experience.
Lets see it in action.
- Click on the asset tile to select it and click on Details in the top blue menu bar to go into the asset.
- On the right hand side menu, you will see all the information of the asset. Select Status as Approved. Click Save at the bottom. This is normally auto-configured to pick up the asset status from workfront.
- Click on -icon next to Basic to show the other metadata tabs.
- Click on the dropdown and select Tags to see all the tags on the assets. As you can see, it understand the Orientation and it tags with various other smart tags (powered by Adobe Sensei) to increase the discoverability and ease of management of the asset.
- Click on the dropdown to select Workfront tab to see the campaign information sent from Workfront. This metadata very useful in tracing the asset history and in search. We can configure to sent any workfront information to be sent as a metadata for the asset.
- Click on AI-Generated tab to see how AI has processed the information on the asset. You can see a more human friendly title called generated title, as well as Generated description and Generated keywords. All these help to discover your assets while searching for assets and there by improving the reuse of the assets.
- Now, click on Dynamic Media menu item to see the various types of renditions created for the same asset. As you can see there are static renditions that are pre-configured as well as Smart crop renditions in which AI is identifying the key objects in the image and cropping it for the configured size.
With assets available in AEM assets, it is now available to be used in any customer journeys in any channels.
You have now successfully created an asset and its various smart renditions of it in AEM Assets and published it to made it available for using it in any delivery channels like email or web.