Adding ExD to Campaigns

4 min

Experience Decision is supported on both Journey Optimizer Campaigns and Journeys. Both of them are capable of running Code-Base-Experiences and Email Channel.

Updating our Campaign for Decisioning

On the Nav, click Campaigns, under Journey Management

Search for the campaign you had already created

Click on your campaign Name

Click the pencil button under the Content Section

Click on Broadscale Template Variant

Enable the Toggle Enable Decisioning and click continue

Click on Content Template and Select Apply Content (Broadscale Template)

Click Confirm

Click Edit Email Body

Drag and Drop a 1:1 column Structure and place it above the Awards Section

Click on Fragments, drag and drop April Offers into the above structure

Break the inheritance so we can edit

Click the fragment inside the email body in order to select it

Click the Decisioning Icon (next to the left side of the code icon)

Select Add New Policy

Creating a Decision Policy

Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content to deliver for each audience member. Their goal is to select the best offers for each profile, while the campaign/journey authoring allows you to indicate how the selected decision items should be presented, including which item attributes to be included in the message.

Give it a name: Broadscale Offer - Initials

Number of items: 1

Click Next.

Select a your strategy sequence by click the Add button

Select your strategy.

Click Next. Click Create

Select Your Email Placement

Click on Assign Placement

Select your email placement

Click Assign

Select Decision Policy Mapping

Click the code icon

Select Decision Policies

Select your policy

Click Insert Syntax

CUT the HTML and PASTE inside the code that was printed.

Replace the content with our Item Catalog attributes, for example:

Replace the title with Click on _adobedemoamericas275 > Offer Content > Text Fields > Title

Feel free to do all the attributes if you want.

Click Save

Congratulations, this concludes the Experience Decision Labs, Next Offer Decision