Campaigns & Experiments

4 min

Let's now create an Experiment using a Campaign to launch it.

Creating a Campaign

Under Action, click Campaign

Click create campaign

Select Scheduled - Marketing

Provide a Name: Newsletter - Experiment - Initials

Configure Experiment

Click on the Actions Tab.

Click Add Action

Select Email

Select Email-Marketing

Rule Set: Wyndham Message Rules

Check Track Email Opens and track clicks on Links and buttons in email

Click Create Experiment

Name Your Experiment: Cardholders Test - Initials

Select a Success Metric

Select a hold out group

Click Add Treatment

Click Save

Add Treatments

Navigate to the Content Tab

For Variant A, click Content template

Select Imported Wyndham Template - enews

For Variant B, click Content Template

Select Imported Wyndham Template - Broadscale

Select Audience

Navigate to the Audience Tab

Select the Identity Type as Email

Click Select Audience

Select Wyndham HOL - Cardholder Members

Define a Schedule

Navigate to the Schedule Tab

Make changes as you desired.

Click Review to Activate

Treatment A

Treatment B

Congratulations, you have completed working with campaigns and experiments. However, in order to complete this campaign, you must now complete Experience Decision Labs.