Collaborate with Partners
1 min
Objective: Extend audience reach and improve campaign performance through secure, privacy-preserving partnerships.
In a competitive landscape where a new market disruptor is gaining traction, brands must look beyond their own data to maintain relevance and scale. Adobe Experience Platform’s Data Collaboration capabilities allow organisations to securely collaborate with external partners—such as publishers, retailers, or complementary brands—without exposing raw data or compromising privacy. Use Cases Solved:
- Audience Extension.
- Co-marketing Campaigns.
- Retail Media Networks.
- Publisher Insights for Personalisation
- Privacy-Preserving Data Sharing.
Hands-On Activities:
- View an advertiser account
- Explore the Publisher catalog
- Create a Collaboration Project
- View Audience Insights
Powered by: Real-time CDP Collaboration