Use case 1 - Real time personalisation

In this exercise you will learn how Adobe Real-time CDP works with Adobe Target to personalise website experiences in real time.

You will experience as a customer:

You will learn as a marketer:

We won't cover how to create the experience in Target since this is assumed knowledge.

On the website homepage, and any other page, you can get access to the REAL TIME CUSTOMER PROFILE VIEWER.

Let's behave as a typical customer now.

You’ll then see the product detail page for this product. An experience event of type Product View has now been sent to AEP using the Web SDK. To inspect this event:

You will see the interactions you have had with the demo web site.

While the behaviour is anonymous, we’re able to track every click and store it in Adobe Experience Platform and we can use that information to personalise the experience.

We've used Adobe Target to personalise the feature stories to align with their product interest and change the main story with Sofa related article.

Edge segments are designed for real time personalisation use cases occuring on your website or app.

To create an edge segment visit the Audiences page in the left hand navigation and click to create a new Audience.

Select to build a rule based segment:

In the segmentation builder you have access to all of the csutomer profile attributes and events. Change to the events tab to create a segment based on a real time event. Search for products and drag the Product Views event type into the canvas.

Now we want to specify the type of product that was viewed. Open the Product list items element on the left panel and drag the name attribute into our Product Views event.

Change the operator from equals to contains and set the value to sofa.

Now let's give your segment a name - add a prefix to your segment that starts with AP but has something unique to distinguish your segment from everyone else! eg. your last name Eg. AP gillies - interested in sofas.

Now set the Evaluation method to Edge. This specifies that the audience can be calculated on the edge for qualification within milliseconds.

Click Save and Close.

You should now see the details of your segment. Since the audience is brand new there are no qualified profiles yet.

Click on the Activate to destination button.

Here you can see all of the destinations that are currently connected to this instance for Activation. Select Target HOL and click Next.

The mapping step allows you to share profile attributes from Adobe RTCDP to Adobe Target for inclusion in your Target experiences. Eg. we could share the customer's first name and show this on the site through Target. For this use case though, no attributes are required so we can simply skip this step by clicking Next.

Review the activation details and click Finish to connect your audience with Adobe Target.

Once your segment is successfully activated, click the product switcher to open Adobe Target.

Switch to the Audiences tab in Target and filter to view Adobe Experience Platform audiences. You'll see your audience is available natively and ready to be used within a personalisation activity.