Adding ExD to Campaigns

6 min

Experience Decision is supported on both Journey Optimizer Campaigns and Journeys. Both of them are capable of running Code-Base-Experiences. This is what we will be creating. Future channels will be adding before this year ends being email the first one.

Creating a Campaign

On the Nav, click Campaigns, under Journey Management
Then click Create Campaign
Select Schedule - Marketing and click Confirm
Add a Name to the campaign: TopRibbon - ATT Plans Summer Campaign + Initials
Click on Actions Tab
Click on Add Action and select Code-based experience
Select our Ribbon Offers
Click Edit Content

Creating a Decision Policy

Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content to deliver for each audience member. Their goal is to select the best offers for each profile, while the campaign/journey authoring allows you to indicate how the selected decision items should be presented, including which item attributes to be included in the message.

Click on Edit Code button.
On the menu for the code editor, select decision policy, and then click Add decision policy.
Give it a name: TopRibbon - Summer Campaign 2025 - Initials
Number of items: 1
Click Next.
Select a strategy sequence by click the Add button
Click Selection Strategy and select your stategy.
Click select fallback and select Registered Offers and save. Click Next. Click Create

Click on Edit Code button again.
Click on Decision Policy.
Notice that we are now under our TopRibbon policy. Now we must insert it into the editor. Click on the button called "+ Insert Policy"

Map Offer Item Attributes to Content

Now, in row 2 in the code editor, copy and paste the following HTML


<div class="TopRibbon__content"><img class="TopRibbon__image" src=""></div> 
<style> .TopRibbon { background-color: #000000;} .TopRibbon__image{padding: 0 10px;height: 20px; } .TopRibbon__content{padding-top: .5rem;padding-bottom: .5rem;color: white;font-size: 18px; }</style>

On the "scr" click on the empty quotes to place your cursor.
Then, on the Policy folders, click the folders _adobedemoamericas275 > content > mediaAssets > image > sourceURL and click the plus sign next to it so its added as the source of the image.
Go back to the content folder.
Click textContent > BriefMessage and click the plus sign to add after the closing tag of the img.
Click Save and Close.
Review to Activate.

Congratulations, this concludes the Experience Decision Labs, Next Offer Decision