Audiences
2 min
As part of this section we will create the below two Audiences in Adobe Experience Platform:
- Cart Abandoners:
This is an Event data based segment. It will include customers who;
- Visited the Luma Site and added some products to their cart but did not purchase
2. Platinum customers who are churn risks and abandoned cart recently:
This segment will expand on our first segment and add additional profile attributes. It will include customers who;
- Visited the Luma Site and added some products to their cart but did not purchase
- Have a Loyalty Tier value of "Platinum"
- Have an Churn score value of > 0.75