High Value Churn Risk Abandoners
2 min
As part of this section we will create a high value audience of customers who are at risk of churning:
1.Click on Audiences in the left navigation panel.
2. In the top right corner of the screen, click Create Audience.
3. Select Build Rule.
4. Click Create.
5. Name your segment - High Value Churn Risk - (your initials)
6. Search for Churn Prediction under attributes and drag the attribute into the canvas.
7. Update the Churn Prediction operator to is greater than and enter a value of .49.
8. Update the evaluation method to Edge.
9. Click Publish.