Next Hit Personalization (Target)
Objective: In this exercise, we will demonstrate how to leverage Adobe Target and RT-CDP to personalize content in Real Time, using next page personalization .
Prerequisites:
- Target and Analytics libraries implemented on the site using Web SDK
- Enabled Edge Merge Policies
- Create Edge Segments
Instructions:
1. Navigate to Audiences in the left navigation.
2. Click Create Audience on the top right and select Build Rule
3. In the left pane, click Attributes under Fields and search for Churn Prediction and drag the attribute into the canvas.
4. Change the operator to is greater than, and in the text box to the right, type .49
5. Enter the segment name High Churn Risk followed by your initials. (Ex – High Churn Risk MS) and change the segment evaluation method to Edge
6. Click Save in the top right to save the segment.
7. In the left navigation, select Destinations.
8. Select the My destinations radio button in the Catalog view. Verify you see an (V2) Adobe Target Connection
9. Select Activate Audiences and select the 'Target Next Hit' Account that has already been created for you and click Next
- Find the High Churn Risk segment that you just created and click next
- Click next on the Mapping screen, since we will not be sending any fields that are part of our Union Schema and click next
- Click Finish to activate our audience to Adobe Target
- Navigate to Adobe Target using the 9 dot menu icon
- Navigate to Audiences and notice that our CDP Segment has been pushed to Adobe Target within seconds of activating this audience.
- Navigate to Activities and click on the Demo Next-hit Activity CitiSignal Hero
- Click on Edit Activity, followed by clicking Edit Targeting on the 'Change the Game Experience
- Click Replace Audience
- Point the Activity to read from High Churn Risk audience and click Assign Audience
- Click Save and Close